How To Use Barter To Advertise To Other Businesses

Ink SIG LogoJoining the IMS Barter network is a great way to get exposure to thousands of other businesses you wouldn’t have met otherwise.  That’s the opportunity that Mel Masters of InkSIG saw when he was approached about joining the IMS Barter exchange.  If you’re a business that doesn’t have a highly visible store front, but your ideal client is other businesses, IMS Barter is an ideal place for you to advertise your business.  Read about how Mel plans to use barter as an important tool for his business.

InkSIG is a Minneapolis based textile printing company.  What does that mean?  It means that InkSIG can print high quality, multi-color images on just about any textile.  If your logo has specific colors, ensure brand continuity across your newsletter, website, Facebook page, printed materials, and uniforms by tasking InkSIG with your project.  By using an ink jet printer, InkSIG has the ability to use over 16,000 colors on your project.  From logos to photographs, InkSIG can do it all.

When approached about using barter as a tool in his business, Mel saw this as a golden opportunity for his business.  Their warehouse is located in Minneapolis, however there isn’t any obvious storefront or signage to promote their business to other local businesses.  Since their ideal customer is a business owner with large-scale textile printing needs, Mel has been looking for a way to expose InkSIG to other businesses.  By joining IMS Barter, Mel is now a part of a network of thousands of businesses that are going to need his services.  When Mel fills otherwise empty time with barter orders, Mel is showing what InkSIG can do for his customers’ businesses, thus resulting in future cash business from the referrals of those barter customers.

Are you a business owner looking for more exposure to other businesses?  By joining IMS Barter, you not only earn a spot in our network directory that other businesses regularly search, but you stand to increase your bottom line by $5,000 – $10,000 at the end of the year by using barter dollars for things you would normally pay cash for.  It’s like getting paid to advertise your business!  If you’re interested in learning more about barter, contact me, David Carroll The Barter Guy at 952-856-8866, so you can start increasing your bottom line today.  Connect with me on Facebook and LinkedIn where I regularly share information about new IMS Barter members and share their success stories!

How Do You Advertise Your Business When Cash Is Tight?

small_396542727You’ve opened the doors to your new business and are ready for customers, but where are all the customers?  Your store is empty and it’s clear you need to do some advertising.  The only problem is, you don’t have any money to do the kind of advertising your business needs.  That’s where barter comes in to help new businesses.

To join the IMS barter network, contact me, David Carroll The Barter Guy.  Once you’re a member of the IMS network, not only will your new business gain exposure to all of the other members of our barter network, you will also be able to start earning barter dollars.  When you do barter work for someone in the IMS network, the barter dollars you have earned are recorded and available for you to use on things you would normally pay cash for, such as advertising!

If you’re eager to get advertising right away, you can use the advertising services of an IMS member, such as N2 Publishing before you’ve earned barter dollars.  It’s like taking a loan out from IMS.  The dollars it takes to get your advertising project done is recorded within our system and a balance is placed on your account.  When you do work for another IMS member, the barter dollars you earn go towards paying back your balance.

In both scenarios IMS allows you to use barter dollars for something you would normally pay cash for.  This leaves your cash in your pocket, increases your bottom line, and increases your network.

If you’d like to learn more about barter and how IMS can help you grow your business, contact The Barter Guy.  You can find me online or follow me on Facebook and LinkedIn to learn more.

Subscribe To The Barter Guy’s Newsletter

medium_512309138This week I’d like to share something exciting that is going on in my own barter business.  I’m constantly trying to figure out new ways to get in front of my prospects and new ways to keep in touch with my existing clients.  Relationships are so important in business and I work hard to cultivate those relationships.  I believe that barter is such an important tool for business owners to keep in their hip pocket.  A tool, a means to gain customers, a way to get in front of new prospects, and a way to grow your business 5-15%.  Because of this, I love sharing barter success stories with my contacts and giving clients good ideas of how they can best maximize their cash flow.  Using your barter dollars frees up cash in your bottom line to pay for things like taxes and utilities.  I stay in front of my contacts using a multitude of mediums:

  • Networking
  • Blogging
  • Social media

The most recent tool I’ve implemented to keep in touch is a newsletter.  This is something I’m very excited about, so I invite you to subscribe on my newly redesigned website.  Once per month you’ll be informed of my latest blogs via email, which will give you a snap shot of what’s new and interesting in the barter world.  My blogs will then dig into the nitty gritty of what I touch on in my newsletters.  They will be full of fun and informative content about barter and how you can use it in your daily life as well as in your business.  I would love to include your success stories on how barter has worked for you.  Send me, David Carroll The Barter Guy, your success stories so you and your business can be featured in my blog!  You can be notified of my new blog posts also by following me on Facebook or connecting with me on LinkedIn.  I look forward to keeping in touch with you!

Advertise Using Barter Dollars

medium_370408063-150x150When business is slow your gut reaction is to beef up advertising. But what happens when you look in your advertising budget and you see a bunch of zeros and those zeros have no other numbers in front of them? People use barter dollars for advertising all the time. It might be difficult for someone to think about bartering with an advertising company, such as a magazine, when your good or service isn’t something that an ad agency would necessarily use. With one on one or business-to-business barter, there is always the chance of someone feeling like they got the raw end of the deal. Using a barter exchange like, IMS, puts a broker in the middle to get rid of this worry and frustration. Because IMS works hard to make sure everyone in the network is getting business, our brokers have made the connection with Minnesota Monthly for other IMS members to advertise with.

Minnesota Monthly is a magazine that lets Minnesotans know who the best doctors, restaurants and shops are in the state. Advertising in this monthly publication is sure to give your business a boost. The best part about using barter dollars to advertise is it’s sure to help you get cash business. So, if during the slow months you put out a coupon and it gets you business, that’s great. You’re still getting work, but at a discounted rate. Why not use barter dollars to get cash business? Don’t worry if your IMS account is also showing a bunch of zeros, IMS will let you borrow against your account so you can pay those dollars back in the form of work when business picks up again. This is perfect for new businesses. Like I said, we want to help you get more business. In fact, on average you’ll gain 5-10% more than what you would have had without joining IMS.

Contact The Barter Guy and connect with me on LinkedIn to learn about all the ways barter can help you grow your business and connect with other business owners.