Using Barter To Beef Up Your Marketing

liz allen photographyPhotographs are an important part of any business, however it can be difficult to find a talented photographer who will showcase your business how you see it.  Liz Allen with Liz Allen Photography has been a marketing lifesaver for many businesses in the Minneapolis metro area.  As one of our newest IMS members, I’m excited to showcase Liz and her business this week.

Liz focuses her photography business on headshots for businesses, seniors, family photos, and business photos to be used in marketing materials.  A photo session with Liz isn’t your typical session.  Conversation flows and you immediately feel comfortable, which shines through to your pictures.  Liz is excited and passionate about her work, not afraid to put the extra effort in to get a great shot, and very open to her client’s ideas.  Clients constantly tell Liz that they never like pictures of themselves, and time after time Liz proves them wrong.  In fact, clients love their photos so much they have a hard time choosing just one photo!

When I met Liz, she was unfamiliar to the concept of a barter exchange, like many of my clients initially are. When you do work within the barter exchange, you earn barter dollars.  Those dollars can then be spent with any of the many other businesses and services within the IMS Barter exchange.  Once I explained the concept to Liz, she jumped at the chance.  Since many of her photo shoots are with businesses, she can allow them to pay using barter dollars.  However, Liz doesn’t necessarily have to spend her barter dollars with that business.  In fact, Liz is banking up her barter dollars as she plans to use the exchange as much as possible to assist in building her and her family a home they will be absolutely enamored with.

Are you a business with outdated photos?  Perhaps your photos don’t adequately showcase you as the experienced professional that you are.  Help Liz realize her goal of building a house on barter!  Contact me, David Carroll The Barter Guy at 952-856-8866.  I’d love to connect you with our other IMS Barter members so you can start increasing your bottom line by 5-10%.  Connect with me on Facebook and LinkedIn where I showcase a different barter member every week!